Veteran Army Ranger Patrick Montgomery never could have imagined his business as an online Wagyu beef retailer would become an overnight success for their hot dogs.
When the combat veteran left the military in 2014 and went to the University of Missouri to pursue a degree in Animal Science to become a veterinarian, he instead decided to buy a farm. Montgomery is now the owner and founder of KC Cattle Company of Weston, Missouri, which offers melt-in-your-mouth, perfectly marbled, hormone and antibiotic-free Wagyu steaks as well as pasture-raised Berkshire pork and even burgers, brats and hot dogs.
“I wanted to bridge the gap between agriculture and the consumer and the appeal for me was working outside and owning a ranch,” he said. “No one really knew what Wagyu was yet, and I figured I was young so I gave it a shot. One of the biggest things I noticed along the way was there were a ton of protein options for consumers to pick through, but with Wagyu, you can really tell a palatable difference. I wanted people to have a unique eating experience. It has been interesting and fun to see people learn what we are all about.”
Their hot dogs are the best
A few years ago, Food & Wine gave KC Cattle Company a top nod for its Wagyu hot dog, saying it was “basically like eating a steak in a bun.” Shortly after that article was published, they quickly sold out of every single product on the site. “That was crazy,” Montgomery reflects. “Hot dogs were our worst seller and then the article came out and it was the #1 article on Apple news. We only had about 40 packages of hot dogs in stock when the article came out and they were our worst seller. Over the next few weeks, we sold about 7,500 packages of hot dogs. We used to think we were a Wagyu steak company but now our number one seller is hot dogs [laughs]. Strips and ribeyes are next up in popularity.” (continue reading)